Kailee Viehland Long
Salesforce Marketing Cloud Delivery Product Owner (Dpo) @Humana
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WORK HISTORY
Salesforce Marketing Cloud Delivery Product Owner (Dpo) @Humana
Serve as a bridge between marketing strategy and technology delivery, leading end-to-end campaign execution in Salesforce Marketing Cloud and Adobe Experience Manager.• Coordinate with lifecycle marketing teams to develop customer journeys across acquisition, onboarding, retention, and loyalty touchpoints. • Prioritize development and operations activities to ensure high-quality delivery of Next Best Action (NBA) journeys, balancing sprint cycles, change requests, and concurrent timelines.• Partner with analytics teams to leverage performance data and KPIs, shaping test-and-learn roadmaps, audience segmentation strategies, and targeting recommendations.• Structure and facilitate design sessions with developers, ensuring alignment between technical build and marketing strategy.• Collaborate with lifecycle marketers, channel leads, and data scientists to activate NBA-driven cross-channel orchestration.• Identify and resolve infrastructure or process issues, promoting best-practice solutions and integrated applications to reduce costs, improve adoption, and strengthen governance.• Build and optimize audience segmentation and customer journeys for direct mail, email, and digital campaigns, with focus on personalization, lifecycle marketing, and NBA decisioning logic.
EDUCATION
Western Kentucky University
Bachelor of Arts - BA, Public Relations
ABOUT KAILEE VIEHLAND LONG
Strategic digital innovation leader with a proven track record of guiding cross-functional teams through transformation, product development, and data-driven decision-making. Certified Product Owner and Salesforce Marketing Cloud Email Specialist with hands-on experience in Adobe Experience Manager, digital media strategy with exposure and training in Adobe Journey Optimizer, basic HTML, CSS, SQL. Experienced in building and executing strategic roadmaps that drive efficiency, scalability, and measurable results, while relentlessly improving processes to unlock greater speed and consistency. Adept at systems thinking, workflow optimization, and translating complex concepts into clear, persuasive narratives for stakeholders. Recognized for balancing strategic vision with practical execution to deliver scalable solutions that enhance efficiency, customer experience, and growth.
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