Kaila King
Senior International Licensing Coordinator @Guess?, LLC.
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WORK HISTORY
Senior International Licensing Coordinator @Guess?, LLC.
Los Angeles, CA, US
Supports marketing and operational efforts for 15 international teams in Asia, including integrated print and outdoor advertising, local product design, events, KOL activations and visual merchandising. Evaluates event proposals for brand alignment and oversees the event process by reviewing marketing materials, invitee lists, printed assets to create meaningful content on the global platforms. Engaged in international travel for special activations and team support, enhancing communication with local teams. Oversees print and online advertorial opportunities from concept to image selection. Leads comprehensive monthly reviews of store visuals and e-commerce websites to elevate the overall customer experience while ensuring brand guideline compliance.
EDUCATION
California State University, Long Beach
Bachelor of Business Administration (BBA), Marketing
SKILLS
ABOUT KAILA KING
Results-driven marketing professional with extensive experience in international brand management, licensing, project management and retail strategy in the Asia and North American markets. Skilled in executing large-scale marketing initiatives, strategic partnerships, and product collaborations to drive brand awareness and sales.
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