Kaila Sclabassi
Loan Originator / Manager of Business Development & Investor Relations
- Role
- Senior Digital Marketing Specialist at Avirasphere
- Location
- Nashville, TN, US
- LinkedIn followers
- 500 followers
About Kaila Sclabassi
As a Loan Originator and Manager of Business Development of Investments, I have spent my…
Experience
Senior Digital Marketing Specialist
Sep 2023 — Present
Create strategies for both front-end and back-end development• Perform rigorous A/B testing which improves the conversion rate of marketing landing pages across the company by 247%• Generate, coordinate, and implement multi-channel campaigns, including paid search, paid social media, video, display, website, catalogs, brochures, email, and SMS marketing• Conduct, analyze, and use forecasting, budgeting, reporting, campaign creation, testing, and data analysis to support strategies and provide actionable recommendations • Develop robust conditional email campaigns pertaining to customer interactions with the platform, achieving a 61% open rate, 91% click-through average rate, and improving retention by 27%
Education
University of Alabama
Marketing and Finance
2017 — 2021
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