Kai Kurihara
Senior Website Manager @NCC Group
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WORK HISTORY
Senior Website Manager @NCC Group
Manchester, GB
Recognised as NCC Group Diamond Award winner in 2024 in the “We Take Responsibility” category — awarded by peer nomination for exceptional ownership and accountability.• Unified and migrated articles from legacy platforms (MyNewsDesk and WordPress) into a centralised nccgroup.com Newsroom and Research Blog — successfully consolidating 17 disparate website estates into a single global platform.• Designed and implemented a global digital request and governance framework, streamlining how content, feature updates, and bug fixes are submitted and resolved — cutting SLAs and decentralising execution across teams.• Boosted SEO health score by 12.3 points (from 65 to 73) and increased organic traffic by 88.45% year-over-year, significantly enhancing MQL generation and inbound pipeline contribution.• Introduced self-serve landing page workflows for regional marketers, enabling faster content deployment in staging environments and reducing operational bottlenecks.• Cut global website CO2 emissions by 51%, surpassing sustainability goals and earning a shortlist nomination for Best Green Solution at the Umbraco Awards 2023.• Led CMS upgrades from Umbraco v8 to v13 and restructured the global hosting setup — delivering a 24.7% reduction in server costs and a web estate now 57% greener than average websites.• Founded and chaired the Digital Steering Group (DSG), driving global alignment on digital standards and launching a suite of governance assets, including the Regional Website Procedures framework.• Launched four regional websites for Fox-IT within NCC Group’s central Umbraco environment, migrating from a proprietary CMS to streamline digital operations and ensure architectural consistency.• Elevated the corporate website’s UX and technical performance, reaching a 92% SEO health score — ranking in the top 10% globally for site quality and user experience.
EDUCATION
The Manchester Metropolitan University
MSc, Digital Marketing Communications
ISG Institut Supérieur de Gestion
BA (Hons), Business Administration
SKILLS
ABOUT KAI KURIHARA
I am an experienced multi-lingual digital marketer from a multi-cultural background, a keen online player with an interest in being part of an ever-changing digital world. I work well and to tight deadlines and take great pride in seeing a project through.• Keen digital strategist and planner• Proven track record of project management• Extended knowledge of up-to-date digital marketing best practice• Highly experienced in implementation and monitoring of online analytics• Highly experienced in the usage of multiple Content Management Systems• Sound understanding of online technical requirements• Experience of working in several countries and with people from various countriesSpecialties: digital marketing strategy & planning, web analytics, web design, UX, CMS technology, web content creation
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