Kai Yeung
Director of IT, Ecommerce & Analytics @Urban Barn
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WORK HISTORY
Director of IT, Ecommerce & Analytics @Urban Barn
IT Portfolio: Architected and Implemented U.S. expansion project which included multi-site development in Commerce Cloud (Salesforce), Company-Code & order fulfillment enhancement in ERP (SAP) and BW Cubes & BI reports (SAP) modification. Implemented Service Cloud (Salesforce) with omni channel routing, knowledge base and milestone functionality. Integrated Cloud phone system (Newvoicemedia), queued callback function enabled, with Service Cloud (Salesforce) to increase the service level to 95%. Migrated Ecommerce platform to Commerce Cloud (Salesforce) with responsive design to enhance mobile experience which lead to a 50% increase in mobile conversion and 33% increase in Web conversion. Implemented Marketing Cloud (Salesforce) together with Social Studio & Ad studio to enable Marketing automation and devised a digital communication strategy throughout entire customer journey. Connected Service Cloud, Commerce Cloud, Marketing Cloud and Sales Cloud, to enable unified shopping Journey (Salesforce). eCommerce & Analytics Portfolio: Enabled Einstein (Salesforce AI) in Commerce Cloud for search dictionary and product recommendation. Implemented event management (Linvio) application with Sales & Marketing Cloud (Salesforce) to setup the basic data to calculate lead score. Integrated Social commerce platform (Curalate) with Commerce Cloud (Salesforce) to enable user-generated content (48% products) on website and shoppable post through Facebook & Instagram. Implemented visual search (Hullabalook) to transform customer search experience online which led to 193% increase in the page duration. Created Décor mood board functionality to enable customers to email to product selection to themselves. Launched branded Ipad project as sales & engagement program utilizing Ecommerce applications to enhance omni-channel experience in store. More details available in my professional résumé.
EDUCATION
The University of British Columbia
Bachelor’s Degree, B.A., Business Administration (Finance)
Langara College
Diploma in Web Design
SKILLS
ABOUT KAI YEUNG
Overview: I am a strategic management professional with…
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