Kahli Small

About Kahli Small

I’m a senior client services and marketing leader with 15+ years of experience driving revenue growth and brand impact for Fortune 500 organizations. I specialize in building trusted client partnerships, leading cross-functional teams, and delivering social-first, integrated marketing strategies that connect brand ambition to measurable business outcomes.My background spans enterprise and high-growth environments across Retail, CPG, Automotive, Energy and Subscription-based Services. I’m known for strong executive stakeholder management and serving as a trusted advisor to senior executive and functional leaders.My expertise includes social-first strategy, influencer ecosystems, loyalty, and integrated activation, with a focus on go-to-market planning that aligns brand, growth, and execution. I lead with an operator’s mindset — balancing strategic vision with financial discipline and performance measurement.I care deeply about how teams work together. I build highly engaged, collaborative cultures grounded in clarity, accountability, and trust — because strong teams enable strong client outcomes.Revenue GrowthOwn and expand multimillion-dollar portfolios (up to $15M+), delivering 25%+ YoY scope growth and 30–150% business increases through consultative expansion and integrated planning.Brand, Social & Influencer StrategyLead social-first and influencer programs for global brands, driving transformations that deliver 275%+ engagement growth and ladder content, creators, and channels to business KPIs.Portfolio & Operational LeadershipAccountable for portfolio profitability, resource planning, and scope delivery, balancing creative ambition with operational rigor to drive sustainable margins and long-term client value.Team & Culture LeadershipBuild, mentor, and scale high-performing, cross-functional teams across client services, content, and strategy, fostering client-first cultures grounded in accountability, clarity, and trust.Data-Led Decision Making & OptimizationPartner closely with analytics to define KPIs, assess performance, and refine strategy — delivering outcomes including a 50% sales lift and 170% e-commerce growth.Trusted Advisor & Change LeaderRecognized for guiding organizations through change with clarity and empathy, aligning teams around shared goals and driving durable business outcomes.Client Services Leadership | Executive Stakeholder Management | Cross-Functional Team Leadership | Influencer Marketing | Social-First Strategy | Integrated Marketing | P&L Ownership | Portfolio Management | KPI Optimization

Experience

1. VP, Group Account Director Discipline Lead

   Hero Collective

   Jan 2023 — Present

   Client: Shell U.S.Senior client partner and executive advisor leading Shell’s U.S. social ecosystem (Instagram, X/Twitter and TikTok), overseeing integrated, social-first and influencer strategy across organic and paid channels.• Serve as trusted advisor to Shell’s Head of Brand & Communications, owning annual planning, QBRs, and inter-agency leadership.• Drive portfolio growth and business performance, delivering 28% YoY scope expansion and measurable gains in engagement, brand sentiment, and advocacy.• Lead social-first and influencer programs that strengthen brand affinity and deliver measurable in-market impact.• Introduce and scale AI-enabled social tools to optimize creator selection, content strategy, and media investment—driving record engagement and strong CPE and CPM.• Own portfolio and P&L leadership across ~$15M+ in business, including forecasting, staffing strategy, and margin management.• Coach and mentor junior staff and Account Directors as Discipline Lead, improving account health and building future leadership capability.

Education

• Florida Institute of Technology

  Master of Business Administratrion (M.B.A.), Marketing

• University of Michigan

  Bachelor of Arts (B.A.), English Language and Literature