Karin Berry

About Karin Berry

Senior Executive leader, trainer, mentor responsible for maximizing organizational operating performance assisting corporate partners in achieving their financial goals. Specialties: CRM expertise, SalesForce, B2B, National Account Fortune 500 partnership expansion and driving business development efforts to achieve new streams of revenue. Strong presentation skills with key decision makers. Build national and regional sales teams, oversee, motivate and manage new business partnerships. Sales budgeting and implementation of strategic plans to promote sales growth. Expertise: Maximizing operating performance and achieving financial goals. With a broad array of responsibilities including, preparing operating budgets and corporate strategic plans. My roles demand outstanding management skills, demonstrated leadership, communication and the ability to bring resolution to complex challenges. With a PhD of experience in business development, mentoring and training new sales leaders, ease with software technology, and collaboration with teams, providing the vast experience needed for Performance Management, Profitability & Business Expansion. Enjoying the challenge of creating, building and growing organizational leadership teams, I thrive in fast paced environments with significant growth potential. Opportunities with growth potential are of paramount importance. I would be most pleased to discuss how we would quickly duplicate my successes in organizational leadership, business development, and marketing. My reputation as a Leader, is above reproach, establishing and growing multi-million dollar partnerships for more than a decade. I know it takes enthusiastic, innovative, and decisive leadership to provide NOI profit in today\'s marketplace. I have, and will continue to provide that expertise and leadership.

Experience

1. Senior Director of Sales & Marketing

   Brookdale

   Jun 2019 — Present

   As Senior Director of Sales and Marketing I support the network of Brookdale to improve upon the occupancy levels and revenue production of assigned communities, to include managing the sales process and completing all activities required for a sale. Provide coaching, training, and assistance for sales and marketing activities in the assigned communities and monitor results. Develop and maintain relationships and generate leads through partnership referral sources, and professional corporate collaborations. Use strong analytic skills and an in-depth understanding of the organization and the business in order to handle arising problems and issues. Solves diverse problems using solid analytical skills where limited precedents/ guidelines exist. As the face of the community, increase awareness through participation in outside events. Utilize advanced knowledge of the organization, industry, and a functional discipline. Extensive understanding of technical areas gained through experience and used to complete and/or oversee assignments. Knowledge of sales and marketing to include principles and methods for showing, promoting, and selling products or services to include marketing strategy and tactics, sales techniques, and sales control systems. Knowledge of Medicare and Medicaid regulations to include applicable processes for the product line(s) being sold. Knowledge of state regulations impacting or directing the delivery of services. RESPONSIBILITIES Provides coaching and training for sales activity in communities in the cluster market and monitors results. Assists the cluster market communities in the development of marketing plans and in the effective execution of these plans. Monitors conversion ratios regarding Business Development calls to direct referrals, prospect calls, and tours, and collects and analyzes data to prepare weekly and monthly reports. Provides frequent sales performance issue information to Senior Regional Sales management.

Education

• Dale Carnegie Training San Diego

  Certification, Sales Advantage

  2007 — 2008

• Miller Heiman

  Certification, Strategic Selling Skills

  2004 — 2013

• Scottsdale Community College

  BS, Business Administration and Management, General

  1979 — 1980

• Plaza 3 - ITSMA

  Bachelor of Art, Theatre, Film & Television, Writing, Directing, Producing

  1979 — 1983

• Miller Heiman

  Certification, SPIN Selling

  2006 — 2010

• Chaparral High School

  Graduate, Professional, Technical, Business, and Scientific Writing

  1974 — 1977

• Phoenix College

  Business Administration and Management, General

• Dale Carnegie Training San Diego

  Leadership Advantage, Sales Leadership

  2007 — 2009