Kaeli W.

About Kaeli W.

I’m a Strategic Finance & Operations Analyst with experience supporting GTM strategy, FP & A, product analytics, and cross-functional execution across SaaS, cloud, and B2B environments. I specialize in translating complex data into clear insights that help teams improve operational efficiency, forecasting accuracy, and overall business performance.My work focuses on partnering with Product, Engineering, Sales, and Support to analyze revenue drivers, build financial and operational models, develop KPI frameworks, and create dashboards that drive alignment and decision-making. I enjoy connecting data to strategy and helping organizations understand pipeline trends, customer behavior, and growth opportunities.Core Strengths:Strategic Finance • FP & A • Forecasting • Financial Modeling • SaaS Analytics • GTM Strategy • Pipeline Analysis • SQL (Joins, CTEs, Subqueries) • Tableau • Power BI • KPI Development • Dashboard Automation • Product & Engineering Partnership • Business Operations • PMO • Cross-Functional Alignment • B2B SaaS • Cloud Analytics • Executive ReportingI’m passionate about building scalable insights, improving transparency across teams, and supporting high-impact strategic decisions.

Experience

1. Strategic Finance & Operations Analyst

   GoTo

   Mar 2025 — Present

   Own strategic finance and GTM operational planning for high-impact initiatives, including new product launches, partnerships, and cross-functional programs across Sales, Product, Marketing, and Operations. • Serve as a finance business partner to senior stakeholders, translating complex performance data into clear executive-level insights, recommendations, and trade-offs. • Lead end-to-end financial modeling, forecasting, and scenario analysis to support go-to-market strategy, pricing considerations, and investment decisions. • Drive cross-functional execution by defining success metrics, building reporting frameworks, and tracking progress against milestones, pipeline, and revenue targets. • Develop executive-ready dashboards and leadership updates used for weekly and quarterly decision-making, ensuring alignment across GTM, Finance, and Strategy teams. • Act as a connective layer between strategy and execution—identifying risks, surfacing opportunities, and proactively course-correcting initiatives in flight.

Education

• Florida International University

  Master of Business Administration - MBA, Business Data Analytics

  2021 — 2023

• University of Tampa

  Management Information Systems

  2011 — 2013

• Florida International University

  Bachelor of Business Administration - BBA, Finance, General

  2013 — 2016