Katie Putnam
Social Media Analyst specializing in Digital Marketing Strategy and Social Listening
- Role
- Senior Social Media Analyst at Tellagence
- Location
- Portland, OR, US
- LinkedIn followers
- 500 followers
About Katie Putnam
I don’t just analyze data; I translate it into the \"so-what.\" With over 8 years of…
Experience
Senior Social Media Analyst
Jul 2024 — Present
Served as the subject matter expert and functional lead, defining the core requirements, analytical features, and data outputs for the alpha version of Tellagence Discover, a novel social analytics platform focused on sentiment segmentation. Partnered closely with UX/UI design to translate complex analytical needs into an intuitive and actionable user experience, guiding the initial product direction.Led social listening initiatives supporting the YouTube Gaming account, leveraging Sprinklr and Brandwatch to monitor brand health, surface actionable insights, and identify key conversation drivers within gaming communities. Developed advanced visualizations for sentiment analysis to help stakeholders understand audience perceptions, optimize campaign strategy, and track performance against competitive benchmarks.
Education
St.Edward's University
Master of Science - MS, Digital Marketing and Analytics
Erskine College
Bachelor of Science - BS, Biological and Biomedical Sciences
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