Kadisha Edwards

Account Strategist @Walmart Connect

New York, NY, US

Partner closely with Sales, Analytics, and Product teams to develop and execute revenue-driving retail media strategies aligned with client business goals and Walmart Connect objectives, utilizing data analysis to inform tactical planning.• Lead end-to-end planning, execution, and optimization of full-funnel campaigns (onsite display, search, social, and CTV), ensuring alignment with performance KPIs, brand objectives, and client success metrics through integrated marketing approaches.• Driven 110% year-over-year revenue growth by identifying expansion opportunities, optimizing media investments, and deepening advertiser relationships through strategic storytelling and consultative engagement.• Deliver consultative, data-driven insights that improve ROI, strengthen client satisfaction, and position Walmart Connect as a strategic growth partner, demonstrating critical thinking skills.• Serve as a trusted strategic advisor to advertisers across multiple categories, leveraging Walmart’s first-party data to uncover growth opportunities and innovative media solutions, enhancing communication skills.Key Achievement: Played a pivotal role in delivering multi-channel campaign strategies that exceeded performance benchmarks and strengthened client partnerships, contributing to team revenue growth of 110% through effective management and media planning.

Stony Brook University

Bachelor of Arts (BA), Political Science and Economics