Kadambari Rathinakumar
Retention & Lifecycle Marketing | Site Merchandiser | Ex-Myntra | Ex-Reliance | Double Gold Medalist
- Role
- Retention Marketing Lead at Gen
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Kadambari Rathinakumar
At Gen™, our team has crafted a robust growth and retention strategy tailored for the APAC markets, where I\'ve played a pivotal role in aligning our business KPIs and orchestrating campaign activations. Previously, at Myntra, I have driven site merchandising initiatives, collaborated on enhancing product discoverability and user engagement. I have a stronghold, in conversion rate optimization and building segmented messaging and pricing strategy. These competencies are the cornerstone of my professional ethos, driving customer lifetime value and business growth.
Experience
Retention Marketing Lead
May 2022 — Present · Bengaluru, IN
Establishing customer growth & retention strategy for APAC markets• Aligning quarterly business KPIs, and drafting campaign activation calendar across renewal touchpoints• Optimizing in product, CRM and landing page campaigns to maximize customer lifetime value
Education
Jawahar Vidyalaya
HIgher Secondary , HIger Secondary
1998 — 2010
PSG College of Technology
Bachelor's Degree, Fashion Technology
2010 — 2014
National Institute of Fashion Technology, Bangalore
Master's Degree, Fashion Management
2014 — 2016
Skills
- Merchandising
- Microsoft Excel
- Retail
- Fashion
- Microsoft Office
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