Kacy Cassat

About Kacy Cassat

I\'ve found that Internal Communications can easily be overlooked, which makes me even…

Experience

1. Communications Senior Associate

   JPMorganChase

   Apr 2024 — Present · Wilmington, DE, US

   In my role, I partner with senior leaders to craft messages that not only reflect our business goals but also enhance leadership and strengthen the overall employee experience. I design and implement effective channel strategies to maximize message delivery and audience engagement across various platforms, including Microsoft Teams, Outlook, our corporate intranet, video and live events. I lead, plan and execute key employee events such as site visits, town halls and senior leaders conferences. I measure the effectiveness of all internal communication tactics, analyze metrics like open rates, event survey results and article clicks to ensure continuous improvement. Additionally, I manage communications initiatives like organization announcements, change management efforts and internal email distribution. I draft internal communication articles for newsletters and the intranet, as well as prepare briefing materials, presentations and talking points. I oversee Employee Appreciation Week for executive leaders and team members, and curate leader\'s LinkedIn posts on a weekly basis, ensuring a consistent and engaging online presence.

Education

• Delaware Technical Community College

  Associate's in Applied Science

• Wilmington University

  Bachelor's of Communications with a Marketing focus

• Wilmington University

  Master of Science - MS