Kacy Larson

Manager, Local Investment @Carat Usa

Negotiate and manage advertising budgets annually for various national and regional clients ranging from Chevy, Buick, GMC, Jack In The Box, Subway, Disney, Remax, Home Depot. and Anheuser Busch.• Evaluate and develop various traditional media, promotional, integrated, and value added opportunities in broadcast mediums to increase client’s retail traffic and ROI. • Market specialist providing planning costs and media recommendations to achieve efficiencies with maximum reach and frequencies. • Maintain and develop strong business relationships with various vendors, sales representatives, planning, account supervisors, traffic and billing. Work directly with clients to insure successful implementation of advertising campaigns.• Responsible for disseminating information and direction from other offices to local buyers on accounts based outside of the LA office.