Kacie Smith

Experience

1. Paid Media Manager

   SHI International Corp.

   Sep 2023 — Present

   Set campaign goals for Growth campaigns, including a project brief meeting and document outlining the scope of work, campaign goals, and optimization timelines. Review previous campaign results for similar programs to design optimizations to test in the future. Test new ideas using A/B testing in ads and landing pages and provide measured results to showcase where improvements have been made. Increase conversions through improved quality of deliverables, including SEO optimization of brand pages, high-quality ads, and strong messaging. Manage the efforts of an extended campaign team (both social media, creative design, and partner managers) and own the reporting and optimization of campaigns. Collect and share the qualitative and quantitative data back to the organization with Business Insights Team to determine and develop required reports and recommend areas of improvement. Analyze the data of partner campaigns to provide opportunities for optimization. Collaborate with a larger Partner Marketing Team to develop new programs and improve all partner digital marketing offerings/programs. Perform digital platforms research and recommendations by exploring, reviewing, and testing new and exciting digital marketing tactics and platforms. Offer a strategic approach in communicating programs available to SHI while providing options that meet MDF budgets and acceptable delivery timelines. Teach marketing offerings to internal teams