Kacie McFadden
Senior Manager, Digital Media @Mn & Company Media Management
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WORK HISTORY
Senior Manager, Digital Media @Mn & Company Media Management
North Andover, MA, US
Manage strategy, planning and implementation of advertising campaigns across programmatic, paid social, and SEM.Lead transition to in-house programmatic operations, reducing reliance on external vendors, improving media performance, and significantly boosting agency profit.Spearhead hands-on-keys digital media buying and oversee ad operations to ensure proper delivery, functionality, and tracking.Own optimization of seven-figure budgets across channels, monitoring allocations to achieve and surpass primary KPIs.Enhance audience segmentation strategy to align with channel performance, creating lifts in web traffic and conversions by up to 36%.Translate media performance into a story; present actionable performance insights to key stakeholders.
EDUCATION
University of New Hampshire
Bachelor's degree, Communication with a Business Application
SKILLS
ABOUT KACIE MCFADDEN
Senior Digital Media Manager with eight years of experience driving performance across the digital landscape, with deep expertise in programmatic strategy and operations. I oversee multi-million-dollar budgets, execute campaigns hands-on, and apply data-driven audience strategies to translate client goals into scalable, high-performing results.Curious about the evolving digital landscape, I enjoy helping teams work smarter, refining operational processes and bridging strategy and execution, ensuring campaigns deliver measurable business growth across industries.
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