Kacie Duesterdick

About Kacie Duesterdick

I am an enthusiastic professional who drives success for fashion, food, and lifestyle brands. With over fifteen years of experience in the NYC fashion industry, I specialize in brand identity, content strategy, copywriting, and creative direction. I excel in independent and collaborative settings, consistently delivering fresh and innovative ideas. My ability to combine creativity with strategic thinking allows me to develop unique and impactful solutions that drive brand growth and engagement.Summary of Expertise:Brand Identity Strategist: Led successful brand development initiatives for fashion, food, and consumer packaged goods (CPG) brands, creating and contributing to impactful and cohesive brand identities. Strategically positioned brands to resonate with target audiences and drive market success.Creative Strategist: Developed and executed dynamic marketing and content strategies, driving brand awareness and engagement across multiple platforms, such as social media, websites, and email marketing. Collaborated with cross-functional teams, ensuring the delivery of consistent and captivating brand messaging that resonated with target audiences.Copywriter: Crafted persuasive and captivating copy for various channels, including websites, social media, marketing collateral, press releases, and blog posts. Demonstrated a consistent ability to communicate brand values and capture audience attention effectively.Creative Direction: Managed creative teams to produce visually appealing campaigns and collateral for digital and print. Guided the end-to-end creative process, from concept development to final execution, ensuring high-quality deliverables that resonated with audiences.

Experience

1. Creative Services Manager

   Amsale

   Dec 2023 — Present · New York, NY, US

   Orchestrate and execute comprehensive marketing strategies to maintain a cohesive brand voice and messaging across customer touchpoints.• Collaborate closely with the Chief Creative Officer to align all initiatives with the company\'s core vision and values, ensuring consistent brand identity.• Develop and implement persuasive copywriting strategies to capture the attention of target audiences and drive engagement.• Optimize communication channels and streamline processes to enhance the end-to-end customer journey.

Education

• LIM College

  Bachelors degree in Business Administration, Fashion Merchandising; Concentration in Styling

  2007 — 2011

• University of Rhode Island

  Courses in Fashion Merchandising

  2008 — 2009

Skills

• Outlook
• Powerpoint
• Facebook
• Microsoft Excel
• Microsoft Word
• Photoshop
• Microsoft Office
• Retail
• Public Relations
• Fashion
• Customer Service
• Administrative Assistants
• Trend Forecasting
• Trend
• Office Management
• Apparel
• Styling
• Merchandising
• Visual Merchandising
• Fashion Design