Kachiri Lester
Product Data Analyst, Red Lightning Group @Parts Town
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WORK HISTORY
Product Data Analyst, Red Lightning Group @Parts Town
Responsible for adding and updating all product data such as, images, digital media, category landing pages and categorization of information that supports the Parts Town Marketplace. Examples of projects include working directly with Marketplace sellers to obtain content about new categories being added into the marketplace such as product descriptions, images, product specs, manuals, etc. which will enhance the unique search functionality of the Parts Town website, mobile app, and mobile-optimized website as well as improves organic search ranking • Partner with the Marketplace Onboarding Manager as well as Marketplace sellers to collect product content specific to the seller’s product categories • Analyze collected data from multiple sources to ensure accuracy before loading onto our website as well as our ERP • Develop a process to ensure that collected product data from multiple sellers for the same offer is accurate as well as differentiating. • Establish and maintain an ongoing data analysis to ensure product content is currently up to date regards to product descriptions, images and other product content • Maintain a relationship with the Red Lightning Digital analyst to develop and track the effectiveness of any product data that is loaded onto our website • Analyze other marketplace competitors and provide suggestions on optimizations or additions to our product data strategy. • Continually manage replacement or obsolescence items • Work on our product image strategy which can include optimizing seller provided images, working with photographers, etc. • Utilize numerous ecommerce tools such as Google Analytics, Hotjar, Hybris, etc.
EDUCATION
Illinois Institute of Technology
Information technology and management
Grand Rapids Community College
Computer Information Systems; business management
SKILLS
ABOUT KACHIRI LESTER
Ecommerce Operations Specialist with experience resolving technical issues, optimizing…
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