Kacey L.

About Kacey L.

GTM Strategy & Operations leader with 15 years of experience building, scaling, and optimizing go-to-market engines in high-growth environments. I thrive at the intersection of strategy and execution—bringing clarity to complex problems, aligning teams around what matters most, and turning plans into measurable outcomes. Known for creating scalable systems that drive GTM performance and fuel sustainable revenue growth- MBA | PMP Certified- Member of Pavilion & Women in Revenue

Experience

1. Head of Gtm Strategy & Operations

   Cribl

   Nov 2022 — Present

   Lead GTM planning, programs, and operations—connecting strategy to execution across Cribl’s GTM motion. Serve as a strategic partner to GTM leadership, driving alignment, executional clarity, and predictable outcomes as the organization scales.• Executive Leadership & Chief of Staff Partnership: An extension of GTM leadership to create focus, shape strategic narratives, and translate priorities into clear decisions and execution across GTM.• GTM Operating Cadence & Performance Rhythm: Run GTM operating rhythms (AOP, multi-year planning, QBRs, MBRs, Board prep) that improve predictability, accountability, & alignment• Strategic Initiatives & Enterprise Programs: Lead high-impact, cross-functional initiatives from strategy through execution, ensuring complex GTM priorities translate into coordinated action and measurable outcomes• Data, Insights, & Revenue Impact: Drive performance visibility across pipeline, ARR, churn risk, and GTM health—surfacing insights early to support better decisions and more predictable revenue outcomes• Team Leadership: Lead and mentor GTM Strategy, Operations, and PMO talent; lead a team of 3Recognition:• President’s Club• The Missing Piece Award• Master of the Goat Rodeo Award

Education

• The University of Texas at Austin

  Project Management Certificate Program

• University of Cambridge

  International Summer Program

• Fairleigh Dickinson University

  Master of Business Administration (M.B.A.)

• Flagler College

  Business Administration, Minors: Economics & Marketing

Skills

• Cold Calling
• Microsoft Office
• Sales
• Adaptability
• B2b
• Analytic Problem Solving
• Goal Setting
• Competitive Analysis
• Negotiation
• Marketing Management
• Market Analysis
• Teamwork
• Social Media
• Marketing
• Marketing Research
• Product Marketing
• Brand Awareness
• Nielsen
• Customer Relationship Management (Crm)
• Leadership
• Product Development
• Sales Operations
• Customer Retention
• Multi Tasking
• Account Management
• Customer Service
• Consumer Products
• Marketing Strategy
• Cold Calling Experience
• Powerpoint
• Microsoft Excel
• Data Analysis
• Management
• Strategic Planning
• Strategy