Kc Untalan

Marketing and Communications @DHL Express

CA

Leads country brand management, strategy, and integrated marketing campaign execution, translating global frameworks into local initiatives that strengthen market positioning, drive customer acquisition and retention, and deliver measurable revenue growth (+36% YoY) across paid and owned channels.• Develops tailored marketing materials including copywriting for website, email, and social content based on a deep understanding of diverse target audiences and leveraging data-driven insights to maximize reach at every touchpoint.• Generated 10M+ impressions through events and sponsorship activations with Formula 1, Toronto FC, and Chip Ganassi Racing, overseeing digital, social, and on-site execution.• Analyzes campaign performance, audience behaviour, and conversion data to generate actionable insights, optimize targeting, creative, and budget allocation, and improve overall campaign effectiveness.• Manages agency and vendor partnerships to support paid media, content creation, print production, and advertising by providing detailed strategic briefs, creative direction, and performance feedback.• Champions internal communications for the Sales team, producing toolkits and enablement resources that equip the team with clear, consistent messaging to win and retain B2B customers.• Leads high-impact facility branding across Canada and executes store opening campaigns for retail locations, generating store traffic and B2C conversions.• Mentored marketing interns through hands-on involvement in various marketing campaigns, sponsorship activations, and events, helped build their skills in execution, stakeholder coordination, and campaign operations while maintaining project quality and deadlines.

Sheridan College

Ontario College Diploma, Business Marketing

De La Salle University

Bachelor of Science - BS, Advertising Management