Kim Bui
Go-to-Market & Growth Strategy at BCG | Driving Enterprise-Scale Product Launches, Digital Transformation
- Role
- Consultant at Boston Consulting Group (BCG)
- Location
- Los Angeles, CA, US
- LinkedIn followers
- 500 followers
About Kim Bui
I am a seasoned Go-to-Market (GTM) and Growth Strategy leader with over 10 years of experience scaling new business lines, product launches, and digital operating models across Fortune 100 enterprises and 0-to-1 ventures. Recognized for demonstrating a natural aptitude for connecting strategy to execution, as well as for building cross-functional GTM systems that unite Product, Marketing, and Operations, I have a verifiable record of accelerating organizational growth and commercial outcomes.Professional focal points include go-to-market design, digital growth strategy, operating model transformation, AI-first enablement, commercialization, and customer lifecycle optimization. Delivering excellence in these areas requires adeptness in executive alignment, performance management, and data-backed decision-making to achieve sustainable and high-impact results.My most recent role was a Senior Growth Architect at Boston Consulting Group (BCG X), where I led multidisciplinary teams to design and operationalize growth strategies for global clients. Under my leadership, I piloted AI-first operating models, launched enterprise-level platforms across MedTech and finance, and delivered $200M+ in value creation potential through data-driven commercialization initiatives. I also worked closely with C-suite stakeholders to design future-ready operating models, ensuring growth, efficiency, and innovation remain aligned with enterprise priorities.Colleagues describe me as a strategic, hands-on, and collaborative leader who combines structured thinking with creative problem-solving to unlock value across complex organizations.I am always open to connecting with other growth operators, strategists, and executives passionate about scaling products, platforms, and performance. Feel free to connect with me here on LinkedIn.
Experience
Consultant
Jan 2020 — Present · Los Angeles, CA, US
Education
UC Irvine
Master of Business Administration - MBA, Digital Transformation
2021
California State University, Fullerton
Bachelor's Degree, Majors: Psychology, Communications
2015
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