Kabhilan Sembian
Growth @ Vilvah | D2C | Marketing | Analytics
- Role
- Growth Marketing Associate at Vilvah
- Location
- Coimbatore, TN, IN
- LinkedIn followers
- 500 followers
About Kabhilan Sembian
Marketing professional managing monthly marketing budgets, working directly under the…
Experience
Growth Marketing Associate
May 2024 — Present · Coimbatore, IN
Revenue & Growth Impact:• Recognised as “Best Pick of the Year (FY 24-25)” for the incoming batch, highlighting strategic impact on brand growth.• Consistently exceeded performance targets by over 100% across channels (Website, App, Marketplaces, 6 Retail Stores, Quick Commerce, B2B & International) by managing the monthly marketing budget, optimising allocations & maximising ROI. • Enabled 20% MoM overall revenue growth by managing campaigns & discount strategies, leveraging data-driven insights from marketing attribution (GA4-BigQuery), campaign & product analytics, and customer retention modelling.• Achieved 4%+ conversion rate milestone across 1M+ monthly active users on D2C web & app, enhancing brand equity via targeted UI/UX improvements.• Developed & executed the go-to-market (GTM) strategy for New Launches working closely on early growth; the products quickly became a top 5 seller within months of launch.• Increased AOV by 10% by identifying demand gaps & signalling the launch of Combos through market basket (Apriori) analysis, which entered top 5 bestselling product.• Delivered 4+ ROAS on Meta Ads through data-led campaign optimisations; consistently enhanced efficiency across Google & Marketplace ads with strategic insights & real-time interventions. Product, Customer & Process Excellence:• Built a GenAI chatbot for the website (Groq API, Llama-3B, RAG + NocoDB) to resolve queries & suggest products; tested deployment on Render.com, ready for production.• Improved ROI by scaling high-performing channels through GA4-BigQuery attribution while applying advanced methods (PyMC, Geo Lift, Causal Impact) to model adstock effects & test incrementality for smarter media allocation.• Improved repeat purchase rate by building loyalty programs & personalised campaigns to increase LTV by analysing product-level stickiness (acquisition-led versus habit-forming products) & applying advanced analytics (Python/Postgres, RFM segmentation, K-Means clustering).
Education
SSVM Institutions
Business/Commerce, General
PSG College of Arts and Science
Bachelor of Commerce - BCom, Banking, Corporate, Finance, and Securities Law
Kumaraguru College of Technology
Master of Business Administration - MBA, Finance & Data Analytics
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