Surbhi Kabra
Senior Content Writer | E-Commerce | Ex-Flipkart Group | SEO Content | Brand Voice | Turning ideas into stories that sell
- Role
- Senior Content Developer at Poddar Group Ltd
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Surbhi Kabra
Content writer and strategist with 3.5+ years of experience across travel, e-commerce…
Experience
Senior Content Developer
May 2025 — Present
As the Senior Content Developer at Poddar Group Ltd, I lead content strategy and execution across four in-house brands under the Poddar Group umbrella. From building content ecosystems from scratch to scaling them with strategic planning, I manage website content, SEO-driven blogs, high-converting email campaigns, and LinkedIn content strategies. My role involves extensive keyword research, competitor analysis, and aligning brand tone with audience intent to boost organic visibility. I actively work across tools like Trello, Asana, Grammarly, NeuronWriter, and various SEO tools to streamline workflows, enhance quality, and drive performance. As a founding content developer in the team, I’ve played a key role in shaping brand narratives, ensuring consistency across platforms, and executing content calendars aligned with marketing goals. From ideation to publishing, I oversee the entire content lifecycle, helping each brand build authority, engage audiences, and convert leads.
Education
Indira Gandhi National Open University
Bachelor of Arts - BA, Psychology
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