Kari Abitbol

WORK HISTORY

EDUCATION

SKILLS

ABOUT KARI ABITBOL

As VP of Brand & Growth at Orchard Park Marketing Partners, I help business executives leverage strategic marketing to solve problems, enhance visibility and maximize profit. With an innate curiosity and background spanning PR, communications and marketing, I prompt businesses to “think bigger” about their profit potential – and experience the impact of holistic marketing on multi-million-dollar sales. I thrive identifying each business’s unique strengths, resolving challenges and creating a foundation for lasting market disruption.If you’re a business owner ready to grow, reach out to m••••••••@orchardparkmarketing.com to book a call. More about me: I have 20 years of diverse, sales-adjacent communications experience advancing revenue and reach for organizations spanning a Fortune 10 energy company and a Financial Times media company to higher ed, SaaS/technology and real estate institutions. Throughout my career, I\'ve leveraged my business acumen and creative expertise to lead cross-functional teams and strategies that support business goals.Notable wins- Applied integrated strategies that contributed to a 95% increase in year-over-year sales volume, a 57% year-over-year increase in new agent count and a 65% increase in internal engagement at a top-5 regional real estate brokerage- Optimized campaign performance by 30% as the director of sponsored content and programming at a global media company dedicated to healthcare and pharma- Used data-informed brand positioning to deliver a fivefold increase in social media engagement for one client as founder of a communications consulting firm- Led the collaboration between university creatives and development officers during an inaugural giving day campaign that exceeded the donor goal by 300% in 24 hours- Authored highly technical, long-form content for global pharmaceutical corporations and a cover story about a landmark neurological disease study for Cleveland Clinic MagazineOn a personal note: I’m a born-and-raised New Jersey native with family and career moves across the nation\'s capital and West Texas to Southwest Ohio and Tampa Bay. I\'m also a proud mom through the blessing of adoption, a lifelong animal lover and a big fan of all the culture, cuisine and coastal gems across Tampa Bay.