Kabir Sohal

Global Investment Planning and Performance @the LEGO Group

London, GB

EMAILS

[email protected]

MOBILE NUMBERS

+91 *********19

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WORK HISTORY

Dec 2024 — Present

Global Investment Planning and Performance @the LEGO Group

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Heading up the Global Investment Planning Process and Marketing Effectiveness Framework for LEGO.com and LEGO Retail Stores.

EDUCATION

2003 — 2007

Brunel University of London

Information Systems, 2:1 Honours, Information Systems, SAS, Analytics, Maths, Statistics

SKILLS

Targeted AdvertisingBusiness IntelligenceSqlBehavioral TargetingSas ProgrammingStrategyOnline MarketingData MiningCrmTeradataIntegrated MarketingStatisticsPredictive ModelingAnalyticsTableauCampaign MeasurementMarketing AnalyticsCampaign ManagementDatabase MarketingCustomer AcquisitionManagementAnalysisPredictive AnalyticsSearch Engine Optimization (SEO)ConsultingCustomer InsightSasData ManagementData QualityDigital MarketingData AnalysisSegmentationDigital StrategyCustomer AnalysisCustomer Relationship Management (Crm)Ad Targeting

ABOUT KABIR SOHAL

Motto: Making Information Matter. A seasoned Data and Analytics Professional with the experience and curiosity to make discoveries in the world of big data.A believer in the value of data-driven decisions and winning together with team and business partners.Technical expertise in analysing data to generate insights about user experience, product opportunities, and business strategies.Track record in building and growing high-performing teams to deliver business impact and enable career transformation.Technical skill set in the following:SAS SQL PYTHONHadoop / Hive TableauPower BIAdobe Analytics (web analytics)Social Media Analytics (Crimson)Excel Predictive modellingForecasting Creative / Executive Data Dashboard Designs

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