Kabir M.
Account Director @Evolve Agency Group
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WORK HISTORY
Account Director @Evolve Agency Group
Toronto, ON, CA
o Leading & mentoring a team of account managers and account executives to plan, execute and monitor the day-to-day tasks for a portfolio of CPG & Non-profit clients - Ocean Spray, Lindt & MADD (Mothers against drunk driving)o Managing end-to-end financials for all clients internally - billing, forecasting, P & Lo Leading a 360 integrated marketing scope of work for Ocean Spray Canada - OOH, In-store retail media, In-store Digital media (including DoorDash, Instacart), Paid Social (YT, Meta, TikTok), DOOH, Programmatic, Takeovers (TTC,Airport, Malls), Websiteo Leading Ocean Spray’s brand & social media campaigns, working closely with their leadership and agency’s strategy, media and creative leads. Leading & executing IAT projects and activations with client’s PR & Experiential teamso Leading multiple projects for Lindt (with multiple clients at Lindt)- Packaging, Paid Social, Retail POS, creative for paid social; working in parallel with vendors for all printing & sampling requirementso Leading video production projects (short films, teasers, interactive quizes, TV spots), working closely with the in-house production team & freelance writers, directors and studios - from conceptualization to post-production
EDUCATION
Institute of Hotel Management Catering Technology and Applied Nutrition GOA(India)
Bachelor of Science (B.Sc.) in Hospitality & Hotel Administration
Monash University
Masters of Business, Marketing
ABOUT KABIR M.
A postgraduate Marketer based out of Toronto, with 10+ years of agency experience in Integrated Marketing Strategy & Account Management. Ex - TAXI/VMLYR, Leo Burnett, Edelman & Dentsu. An optimistic and ambitious professional holding a Masters in Business Marketing from Monash University, Australia. A Marketer passionate about exploring Consumer Psychology, helping underprivileged children & conservation of our environment.BRAND PORTFOLIO: Ocean Spray, Lindt, MADD Canada, British American Tobacco (US), Tim Hortons, Coca Cola, Green Giant Canada, Hain Celestial Canada, Philip Morris International, Microsoft, Thai Airways, Toni & Guy, Crowne Plaza Hotels (IHG Group), Cutty Sark Whisky, Transport Corporation of India (TCI), Howard Johnson Hotels.INDUSTRY EXPOSURE:CPG, Alcohol, Tobacco, Technology (Product/Service), Beauty/Fashion, Food & Beverage, Education, Travel & Tourism, HospitalitySKILL SET:Integrated Marketing Strategy, Key Account Management, Paid Social, Brand Strategy, Content Marketing, Consumer Psychology, Campaign Design & Management, Email Marketing, Search Engine Marketing, Blog Writing.
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