Kabilesh U

Experience

1. Digital Marketing Executive

   Cookr

   May 2024 — Present · Bengaluru, IN

   Worked on developing and implementing innovative online marketing strategies to boost brand awareness and drive sales growth. Led the execution of digital marketing campaigns, conducted weekly performance reviews, and collaborated closely with cross-functional teams.Key Responsibilities- Launching and optimizing various PPC campaigns across paid social and Google Ads- Managing end-to-end paid campaign activities including bidding, testing, quality scoring, CPA optimization, and performance enhancements- Oversaw large-scale Google App Campaigns, focusing on improving in-app actions and click-through rates- Crafted and refined landing page copy and website content with a focus on SEO- Developed and coordinated email marketing and WhatsApp campaigns to improve user engagement- Handled day-to-day operations of major social media platforms including LinkedIn, Facebook, Twitter, Pinterest, Instagram, YouTube, and Google Business Profile- Created and executed influencer marketing strategies tailored for different platforms- Strategized and launched paid social campaigns on Meta to target key audiences- Led offline user acquisition campaigns using QR-coded flyers, posters, and college activations to achieve measurable impact.

Education

• Karpagam Academy of Higher Education, Coimbatore

  Bachelor of Engineering - BE

  2019 — 2023

• Digital Academy 360

  Digital marketing