Karen Beard
Creative Operations, Creative Production
- Role
- Senior Manager, Production at KiwiCo, Inc.
- Location
- San Francisco, CA, US
- LinkedIn followers
- 500 followers
About Karen Beard
Results-driven Creative Operations Leader with a proven track record of driving operational excellence in fast-paced startup environments and extensive experience in photo production. Expert in creating and streamlining workflows and optimizing resource allocation. Known for building efficient, people-centered systems that foster innovation, uphold brand consistency, and deliver exceptional creative output—enabling creative teams to thrive.
Experience
Senior Manager, Production
Apr 2022 — Present · Mountain View, CA, US
Manage end-to-end production of photo and video assets across social media, e-commerce, web, packaging, print, and marketing campaigns. Oversee external resources to ensure production needs are met efficiently and on-brand.• Spearheaded a cross-functional initiative to streamline video and photography processes, developing a new RACI framework that improved efficiency and saved over 1,500 internal hours annually.• Built a vetted pool of external creative resources from the ground up, expanding production capabilities and supporting scalability.• Led the implementation of a Digital Asset Management (DAM) system, optimizing workflows, training teams, and significantly improving asset tracking, search efficiency, and overall utilization.• Collaborated with the VP of Creative to develop and launch comprehensive photo and video style guidelines, enhancing brand consistency, elevating site quality, and improving user experience
Education
Coursera
Google Project Management Certificate , Project Management
ArtCenter College of Design
Bachelor of Fine Arts (BFA), Photography
1994 — 1997
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