Kaavya Gupta

About Kaavya Gupta

A psychology student turned copywriter, my love for storytelling has helped me build brands across categories. My experience spans industries and includes brands like the Taj Group of Hotels, Syska, Baskin Robbins, Bobbi Brown, Godrej, JW Marriott, Aptech and Deltin Casinos, to name a few. I particularly enjoy working with challenger brands that are open to experimentation and building a collaborative working relationship. In the past, I’ve co-founded a slow fashion brand and a boutique content studio catering to small businesses. And now I’ve made the switch from entrepreneur to intrapreneur!I am currently working with IBD, a 3-decades young creative solutions powerhouse.What started as a client-facing role, quickly segued into one behind-the-scenes because that’s where I’m most comfortable, penning every thought and developing ideas into full-fledged communication. Besides copywriting and creative strategy, I focus on business development to reach potential clients who would like to associate with us as their creative and strategic partners. Know anyone who\'s looking?Here\'s a little bit about IBD.In a hyper-competitive age, brands need an unconventional agency. One that combines strategic capability, operational reliability and creative agility to find the right communication solutions rapidly even in the most challenging circumstances. IBD is just that kind of agency.The world of advertising and marketing is dynamic, with a covetous ability to adapt to rapidly changing cultures. At our agency, we are constantly evolving with the times and materialising ideas that. you’ve heard it before. ‘break the clutter\'. We\'re not just an agency though, we\'re growth partners. Side Note: I’m also looking to work with NGOs focused on educating the youth and protecting wildlife, so any leads are welcome!

Experience

1. Associate Creative Director

   Ibd - Integrated Brand Development

   Jan 2023 — Present · Mumbai, IN

   Creative strategy and copywriting for brands across industries to achieve their ATL/BTL/TTL objectives, including liaising with the design teams to visualise and evolve ideas that are innovative and clutter-breaking. I also focus on company growth and development introducing seamless systems and liaising with the PR and SEO teams to curate quality content for the agency, expand our reach and build a strong network with relevant parties.

Education

• Narsee Monjee Educational Trust's - Jamnabai Narsee School

  ISC, Humanities/Humanistic Studies

  2012 — 2014

• Maneckji Cooper Education Trust

  ICSE, Commerce

  2000 — 2012

• JAI HIND COLLEGE, MUMBAI

  Bachelor of Management Studies, Marketing

  2014 — 2017

Skills

• Communication
• Public Relations
• Research
• Writing
• Team Leadership
• Interpersonal Skills
• Microsoft Office
• Public Speaking
• Leadership
• Marketing Communications
• Social Networking
• Social Media Marketing
• Teamwork
• Team Management
• Customer Service