Kaavian Sivam
AI-first Product Marketing Manager | B2B SaaS | Positioning, GTM Strategy, Sales Enablement, & Product Launches
- Role
- Product Marketing Consultant at Gtm Guy
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Kaavian Sivam
I’m an AI Product Marketing Manager with 7+ years of experience across AI, B2B SaaS, PLG, and growth-focused software products.My work sits at the intersection of positioning, messaging, GTM strategy, product launches, sales enablement, customer insight, and competitive intelligence. I help turn complex product capabilities into clear market narratives that improve adoption, product understanding, and commercial traction.Over the years, I’ve worked on AI-led and SaaS products across various categories. I’ve partnered closely with founders, product teams, designers, sales teams, and growth marketers to shape how products are positioned, launched, and understood by the market.My strengths include- Positioning and messaging for AI and SaaS products- GTM strategy and launch planning- Sales enablement and market-facing storytelling- Customer, market, and competitor research- Feature commercialization and adoption-focused communication- Translating technical product capabilities into compelling buyer and user valueI’m especially interested in building and scaling products where AI is central to the value proposition and where product marketing plays a strategic role in category creation, product adoption, and revenue growth.Core areas: AI Product Marketing, Product Marketing, Positioning, Messaging, GTM Strategy, Product Launches, Sales Enablement, Competitive Intelligence, B2B SaaS
Experience
Product Marketing Consultant
May 2024 — Present
Working with Multiple startups of various stages to help them position themselves in the market.Some of the clients I have worked with are:Wati - A WhatsApp automation platform for SMBsKrunchdata - A dev marketing toolLinkeye - An AI powered NetworkOps tool for MSPs
Education
Coimbatore Institute of Technology
Bachelor's degree, Computer Science
2014 — 2018
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