Karen Wu

Digital Marketing Specialist @Piccadilly

Vancouver, BC, CA

Create, monitor, and optimize campaign performance for paid social ads to increase brand awareness and growth for clients in various industries and market verticals- Produce monthly analytics reports and leverage data insights for strategic campaign refinement, through implementing strategic action plans and A/B testing variables to ensure strong campaign performance- Demonstrate strong project management skills in campaign organization with external clients, and liaise with our internal creative and PR team to execute cross-channel campaigns

Beedie School of Business at Simon Fraser University

Bachelor of Business Administration - BBA, Marketing and Human Resources