Kate Williams

Founder & Director @KW Marketing

Exeter, GB

I’m your brand’s secret marketing weapon. Why? Well, I started my career working with large corporate brands on their digital marketing. Back then, Instagram was still uncharted territory and targeted ads weren’t even a thing. But I had an inkling that a digital revolution was brewing and branched out on my own in 2017. Sure enough, I was right: now, a new website is built every three seconds, 28% of all business activity is now conducted online and paid advertisements have a 200% ROI. Since then, I have pioneered my own blend of digital marketing, strategy and communications to support start-ups and established brands – Jane’s Patisserie, Mercedes-Benz, Pipers Farm, Disruptive HR, Hope and Homes For Children, South West Business Council and Active Devon to name a few – smash their digital marketing goals and grow their revenues. All this, as well as surviving the first three years of self-employment AND a global pandemic! In fact, that year of epic change was pivotal to KW Marketing. When the coronavirus hit in 2020, along with the increase of remote working and a collaborative approach, brands turned to online channels and embraced the digital transformation. We saw opportunities ripe for the taking: Disruptive HR saw particular growth through the pandemic as its online membership became a fundamental part of its business. Popcorn Kitchen had to set up its online shop with a bang while various other clients realised just how important the online world was! Over the last three years, I have helped many eCommerce businesses grow their audiences, generate more leads, enquiries and sales and explode revenues.Today, I’m just as passionate about pioneering the latest digital marketing know-how. I love creating bespoke strategies for my clients, working closely with business owners as their trusted digital marketing partner. If you’d like to find out more about KW Marketing’s services, head over here kwmarketinguk.co.uk. I can’t wait to meet you!