K Subramanya Raju
AI-First | ROI-Driven Tech Sales Professional | GTM Strategist | Ex-Founder | Outbound Architect | B2B Growth & Revenue Execution | Revenue generated 2024 - 25 = $845,000
- Role
- Associate Manager - Publisher Partnerships -us at datawrkz
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About K Subramanya Raju
I help brands and agencies reach high-intent audiences through Amazon DSP, The Trade…
Experience
Associate Manager - Publisher Partnerships -us
Apr 2024 — Present · TX, US
FY 2025–26 (Current Performance):Built and maintained a pipeline valued at in revenue and in monthly margin (MRR & MRM) during H1.Expanded partnerships with Quizlet, App Lock, Zimad, QuickCast TV, and other top-tier publishers.Collaborated with Demand and Programmatic teams to align premium inventory with top-tier brand and PMP campaigns.April 2024 - March - 2025- Exceeded margin targets by 184.6% in H1 and 192.9% in H2, closing $92,318 and $96,471 respectively against a quota per cycle -contributing a total of $188,789 in annual margin- Total Revenue generated across FY 2024–25:H1 (Apr–Sept):$591,757H2 (Oct–Mar):$253,637Cumulative Total:$845,394- Made a bold strategic bet by focusing heavily on CTV monetization in a traditionally Web-first stack — a calculated risk that paid off in scaling both yield and strategic account wins- Led full-funnel monetization strategies across CTV, Web, and DOOH publishers, deploying tailored demand stacks powered by Google AdX, Amazon TAM, and 70+ SSPs/DSPs, resulting in improved fill rates, stronger CPMs, and scalable revenue growth- Onboarded and scaled partnerships with premium programmatic publishers including:Loop TV, iTalkBB, Taiv TV, RunnTV, Scripps Network, Retail Media TV, Lee.net, Blox Digital, and Sinclair Group- Collaborated cross-functionally with Ad Ops and Yield teams to stabilize CPMs, improve fill rates, and drive incremental revenue across key US accounts-Designed and negotiated commercial structures around Fixed CPMs, Net 7/30 terms, integration bonuses, and 6-month performance guarantees to drive adoption and long-term retention.
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