Stephan Roth
Head of Communication & E-commerce @COMPO
Signup · Get unlimited contacts
WORK HISTORY
Head of Communication & E-commerce @COMPO
Münster, DE
Strategy & Transformation: Developing and executing Digital Strategy, AI-Strategy, and Digital Transformation roadmaps; fostering Digital Leadership and guiding Internationalization.E-Commerce & Performance Marketing: Managing full-stack E-Commerce (Amazon Vendor & Seller) and Online & Performance Marketing (SEA, SEO, Programmatic, Amazon DSP/PPC, Paid Social, Influencer Marketing), with social media communication efforts recognized by an Taspo award for COMPO in 2025.People & Capability Building: Driving Digital Upskilling, Digital Mentoring, Digital Skill Assessment & Recruiting, and managing the Digital Student Hub to build team competency.Product, Tech & Analytics: Optimizing UX/Usability and tech stacks (CRM, CMS, PXM) utilizing Digital Audits, Web-Analytics, Prototyping, and MVP methodologies.
ABOUT STEPHAN ROTH
In the Era of AI, the advantage doesn\'t go to the best algorithm, but to the team that translates technology into measurable business value.\"As an passionate AI-driven digital leader and expert with 15+ years of experience in e-commerce and digital transformation, I specialize in generating measurable business growth.My approach is data-driven, iterative, and relentlessly user-centric. I don\'t just develop strategies; I execute them - from building the e-commerce ecosystem to leading performance campaigns and content creation (PXM).Tech Expertise: I implement AI strategies to drive efficiency and have mastered the Amazon ecosystem (Vendor/Seller, DSP/PPC).People Expertise: As a Lecturer in Online Marketing & UX, I know what \'excellence\' means. I leverage this knowledge for digital skill assessment, recruiting, and upskilling entire departments. AI Ready starts with Human Ready.Performance Marketing Expertise: I architect and execute comprehensive digital communication strategies across all channels. I developed an award-winning \"Digital Activation Concept,\" proving my ability to engage audiences and deliver measurable market impact.I am driven by the challenge of combining innovative technology with high-caliber teams to achieve significant business growth.
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.