K Prathibha

Experience

1. Senior Analyst

   Games24x7

   Jun 2024 — Present

   Built cohort-based revenue projection model with seasonal overrides, improving forecast accuracy by 15%; adopted for FY26 planning, influencing budget decisions Prevented ~₹5Cr/month in fraudulent withdrawals by detecting collusion through gameplay- and winrate-based clustering Built a scalable user-level spend tracking system and analyzed weekday–campaign correlations to optimize targeting, boosting marketing ROI by 6% Spearheaded the development of a visual A/B testing tool with pre-bias and outlier control, integrated hypothesis testing and platform level spends tracking leading to significant reduction in operational overhead of analytics teams Proposed and institutionalized “Net Transfer” as a core system metric to capture user value and loss contribution; built SQL/Tableau pipelines and frameworks for cohort-based analysis and engagement strategies. Led RCA on revenue dips; identified mid-week liquidity gap and launched campaign, boosting revenue by ₹4–5Cr Automated reporting for key business metrics using Python and SQL, reducing RCA time from 2 hours to 10 minutes Built SQL code to quantify revenue loss from payment gateway failures, reducing manual effort by 6 hours

Education

• National Institute of Technology Raipur

  BTech - Bachelor of Technology

  2018 — 2022