Chandan Kumar
Agentic AI & Generative AI | Marketing Analytics | Collections & CXM Transformation
- Role
- Senior Manager - Data Science (Cxm & Marketing Analytics) at Genpact
- Location
- Pune, MH, IN
- LinkedIn followers
- 500 followers
About Chandan Kumar
A Data Science, Analytics and Marketing professional with over 12 years of experience, having led teams and partnered with cross-disciplinary groups to solve problems, reduce risk, and improve decision-making for strategic benefits.
Experience
Senior Manager - Data Science (Cxm & Marketing Analytics)
Sep 2023 — Present · Pune, IN
Led the development of Market Mix Models to measure marketing effectiveness, optimize budget allocation and provide data-driven recommendations that enhanced ROI across multiple campaigns. Spearheaded the development of a scalable AI roadmap aligned with Genpact’s AI First strategy, driving transformative AI implementations across CXM functions to enhance efficiency and innovation. Designed and developed an interactive AI Solution for Collections Domain to improve collection rate from delinquent customers. Developed an AI-powered solution to assist customer care agents with customer context, call summaries, automated logging, after call work thus enhancing efficiency and customer experience. Led a team of data scientists/analysts to deliver high-impact analytical solutions, fostering collaboration, upskilling team members and driving project success.
Education
Amity University
Master of Business Administration (MBA), Marketing & Sales
2009 — 2011
Kavikulguru Institute of Technology and Science, Ramtek
Bachelor of Engineering (BE), Computer Technology/Computer Systems Technology
2004 — 2009
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