K. C. Higdon
Manager-retail & Merchandising @Great Wolf Lodge
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WORK HISTORY
Manager-retail & Merchandising @Great Wolf Lodge
Chicago, IL, US
Increased annual retail revenue by 14% in part due to our focus on sku reduction, vendor analysis, price negotiations and new brand right collections-Implemented new relevant brands into the resorts including Nike, Columbia, Champion and Under Armour-Report directly to the Senior Vice President providing daily insights on all things retail-Work cross functionally with sales, marketing, attractions and food and beverage team to align on new sales, strategies and aesthetics that carry throughout the resort-Proposed a nationwide uniform change across resorts leading to the implementation of Columbia branded tops rolling out to all resorts while saving the company est 200K annually-Work directly with our design team, engineers and architects to open new lodges from groundbreaking to grand opening including finalizing floor layouts, planning assortments, selecting and ordering fixtures and bubble mapping each outlet-Travel to resorts regularly to administer site walks and audit the locations, while also onboarding all new Directors.
EDUCATION
North Dakota State University
Graduate, Retail Merchandising
ESCP Business School
Business, Completed Business Minor
Ohio University
Bachelor of Science, Merchandising, Business
Columbus College of Art & Design
Adobe Coursework
ABOUT K. C. HIGDON
Experienced retail leader with 18 years in corporate retail, specializing in driving product excellence,optimizing assortments, and executing strategic marketing initiatives. Proven ability to enhance brandperformance through data-driven insights, innovative sourcing strategies, and targeted marketing efforts in competitive retail markets.
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