K C Abraham

About K C Abraham

Sales and Marketing Head role with demonstrated leadership in complex environment, engaging cross functional stakeholders to drive the winning marketing strategic objectives across the vast geographical diversity.Driving the marketing and communications proactively in strategic and operational context with demonstrated ability to gain the market share in highly dynamic and diverse segments. Knowledge of current marketing practices with specific interest in digital marketing to charter comprehensive marketing plan to drive the revenue and P&L. Analytical and data driven approach in planning and implementation of the marketing budget with ROI focus.Highly adaptable to changing market with customer focus strategies, strong on team building and development, clearly defined roles of channel deliverables and vendor management.Owning the strategy, execution of marketing calendar, participations in conferences, CME. Driving Digital marketing, Product launches and Positioning.• Analytical approach to product development and market reach.• Team Capability Building on addressing changing customer needs- Online and Offline product detailing and objection handling. Strong marketing Communication on Digital Marketing and Social media marketing. Execution of Strategies Go to Market, Customer Acquisition, Developing KOL,

Experience

1. Head of Marketing

   Meril

   Sep 2023 — Present · IN

Education

• Bhilai Institute of Technology (BIT), Durg

  Bachelor's degree, ELECTRONICS

  1989 — 1993