Karyna Builova
Digital Marketing Coordinator at OPSWAT
- Role
- Digital Marketing Coordinator at OPSWAT
- Location
- Tampa, FL, US
- LinkedIn followers
- 500 followers
About Karyna Builova
I graduated with a Bachelor\'s in Marketing from the University of South Florida in Spring…
Experience
Digital Marketing Coordinator
Aug 2024 — Present · Tampa, FL, US
Delivered 20+ global webinars, including multilingual sessions (French, German, Japanese), and enabled captions across most on-demand sessions.Developed and implemented a “Day-of Webinar Toolkit” to streamline live monitoring and execution.Generated strong engagement and influenced pipeline through webinars, contributing to 78 influenced deals worth $9.8M+.Supported creation of 20+ long-form assets (guides, research reports, eBooks, and whitepapers) and oversaw two product-focused newsletters.Launched paid social ad campaigns, including a Director Talk video initiative that drove 47K+ views with a 47% completion rate, engaging 560+ accounts and activating 69 new ones.Leveraged AI tools to accelerate content development across multiple product lines, reducing copywriting workload by ~1 week per project.Maintained and optimized campaign trackers, SDR enablement trackers, and content visibility trackers to align global teams and improve execution.Designed and refined campaign decks to clearly present performance, channels, and outcomes.Authored SOPs for Marketing Campaign Lifecycle and Webinar Campaigns, standardizing processes and enabling faster onboarding.Built playbooks, process briefs, and visual guides to support webinar best practices, improve PMM collaboration, and enhance campaign efficiency.
Education
University of South Florida
Bachelor's degree
2021 — 2023
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