Jeffrey Williams

About Jeffrey Williams

Accomplished FMCG executive leader with 20+ years of success transforming retail, CPG, and e-commerce companies within Amazon, Food, Drug, Dollar, E-Comm, Pure-Play, Club, Office, Convenience, Military, Wholesale, Pet, Natural, Home Improvement, Specialty, and Restaurant channels of trade. Passionate about clients, people, and driving growth through innovation.Executes complete go-to-market framework, including strategy, new business acquisition/development, P&L management, talent retention, complex contract negotiations, budget/forecast management, cost/productivity leadership, and organizational design. Leverages analytics using ML/AI through data enrichment and automation for business simulation intelligence across pricing, assortment, promotion optimization, and personalization targeting.Career Achievements:• Tapped to transform retail leading up to Quotient’s acquisition (publicly traded company).• At NielsenIQ, architected and led industry-first expansion into six new channels of trade for new business, market measurement coverage, and data monetization: Amazon (US and EU), Dollar, Pet, Natural/Organic, Home Improvement, and Supplement.• Won new or competitive take-away business at 45+ retailers and 50+ CPGs

Experience

1. Strategic Advisor

   Quad

   Jan 2025 — Present

   Quad helps brands make trusted consumer connections across household, in-store and online with marketing experience solutions.

Education

• SUNY Oneonta

  Bachelor of Science (BS), Economics

Skills

• Product Marketing
• Strategic Partnerships
• Pricing
• Pricing Strategy
• Retail
• Competitive Analysis
• Contract Negotiation
• Spectra
• Leadership Development
• Iri
• Strategic Planning
• Consumer Products
• Assortment
• Grocery
• Shopper Marketing
• Analytics
• Business Insights
• Nielsen
• Segmentation
• Market Research
• Market Analysis
• Customer Insight