James Zika

About James Zika

Elegant storytelling coupled with strategic narrative that enhances brand loyalty and drives engagement and acquisition in the global secondary and higher education sectors. Experience in international marketing and communications for curricula and assessments, as well as knowledge management and educator professional development.Additional focus on international educational, non-profit organizational leadership, and adult learning.

Experience

1. Senior Director, International Planning, Operations & Events

   The College Board

   Jul 2015 — Present · New York, NY, US

   Led team responsible for promotion of College Board programs and user experience of SAT, PSAT, Advanced Placement (AP), and university planning, outside the United States, primarily with international secondary schools. Planned and executed annual international marketing and promotion strategies and activities. Develop market segmentation and sales kits. Led international market research. Directed user experience and operations evaluation for AP, SAT, and PSAT internationally. Led strategy and delivery of professional development for AP teachers and coordinators globally. Identified new business and distribution channels with key partners.

Education

• The New School

  Master of Arts (M.A.), Philosophy

  2000 — 2004

• Carthage College

  Bachelor of Arts (B.A.), Philosophy

  1994 — 1998

• Northeastern University

  Certificate of Advanced Graduate Studies (CAGS), Education, Organizational Leadership Studies

  2011 — 2014

• Teachers College, Columbia University

  Certificate of Adult Learning, Education

  2007 — 2008