Jeff Z.
Director of Product Marketing at Axon | Commercial, Federal, GovTech, Product Marketing, GTM & Content Strategy | Unique Skills: Meme Optimization, AI Taming, Fitted Sheet Folding, YouTube-Powered Handyman
- Role
- Director of Product Marketing at Axon
- Location
- San Francisco, CA, US
- LinkedIn followers
- 500 followers
About Jeff Z.
Marketer. Multitasker. Meme whisperer. I make ambiguous, complex, large-scale — and sometimes hare-brained — product concepts easy to understand so that everyday people like you and I might actually want to buy them.I’m a seasoned product marketing director with over 20 years of experience under my belt and a proven track record of guiding companies from startup to scale-up and beyond. I specialize in sharpening messaging, defining positioning, establishing category leadership, and building scalable strategies for sustainable growth. My career spans diverse industries—including tech, communications, compliance, cybersecurity, the federal government, and IoT—equipping me with a unique perspective and the ability to blend technical insight, persona development, and precise messaging to capture and grow market share.Known for my sleeves-rolled-up approach and thriving in early-stage environments, I collaborate closely with product, sales, and leadership teams to execute impactful demand generation, thought leadership, and go-to-market strategies. By focusing on the fundamentals, I’ve built solid marketing foundations and adaptable content strategies that position brands for sustainable, long-term growth.And, if you’ve made it this far, my special skills include expertly folding a fitted sheet and translating hare-brained ideas into clear, compelling pitches that even the C-suite can’t resist.
Experience
Director of Product Marketing
Feb 2026 — Present · San Francisco, CA, US
Education
California State University, Northridge
BA, cum laude, Journalism; collateral in Sociology
2000 — 2004
Skills
- Blackberry Os
- Persona Creation
- Web Content
- Network Security
- Mobile Technology
- Lead Generation
- Adobe Creative Suite
- Blackberry Enterprise Server
- Blackberry Applications
- Strategic Partnerships
- Mobile Devices
- Demand Generation
- Cyber-Security
- Product Marketing
- Salesforce.com
- Sales Enablement
- Smartphones
- Corporate Branding
- Strategy
- Messaging
- Security
- Enterprise Software
- Integrated Marketing
- Content Marketing
- Microsoft Office
- Marketing
- Leadership
- Positioning
- Software as a Service (Saas)
- Go-to-Market Strategy
- Marketing Communications
- Networking
- Start-Ups
- Microsoft Excel
- Powerpoint
- Management
- Marketing Strategy
- Microsoft Word
- Product Management
- Product Development
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