James Zaccariello
Digital Marketing Strategist | Consumer Data Analysis | Agency & Media Partnerships
- Role
- Regional Director of Business Development at Adtaxi
- Location
- Lancaster County, PA, US
- LinkedIn followers
- 500 followers
About James Zaccariello
At the heart of my approach lies a dedicated focus on leveraging marketing analytics to craft digital strategies that resonate with diverse audiences. With Adtaxi, I\'ve honed my expertise in strategic business development, nurturing partnerships that expand our clients\' reach and bolster their market position. The strategies our team develops are not just plans but blueprints for success, evidenced by the substantial growth in our partners\' client bases. We foster operational excellence by aligning our goals with key leadership, ensuring that every KPI is not only met but exceeded through a relentless pro-client commitment.
Experience
Regional Director of Business Development
Oct 2015 — Present
Manage a $4M+ annual client portfolio of business. • Develop and implement consumer data research driven digital marketing strategies for clients, enhancing their market presence and ROI via closed feedback loops to maximize media spend. • Help develop target audiences and personas based on CRM data and market research. • Establish partnerships with medium to large agencies/media companies to expand client bases using top-tier digital platforms. • Collaborated with leadership to streamline operations and improve overall marketing effectiveness.
Education
York College of Pennsylvania
MBA, Business
2010 — 2013
York College of Pennsylvania
Bachelor's, Mass Communications
2005 — 2008
Skills
- Marketing
- Mobile Marketing
- Sales
- Sales Motivation
- Sem
- Online Advertising
- Social Media
- Strategic Planning
- Social Media Marketing
- Sales Operations
- Customer Service
- Social Networking
- Crm Databases
- B2b Marketing Strategy
- Advertising Sales
- Management
- Digital Strategy
- Online Marketing
- B2b
- Relationship Management
- Mobile Advertising
- Sales Process
- Integrated Marketing
- Digital Marketing
- SEO
- Content Marketing
- Cross-Functional Team Leadership
- Marketing Strategy
- Digital Media
- Online Marketing Analysis
- Email Marketing
- Local Search Optimization
- Advertising
- Budget Process
- Google Adwords
- Business Strategy
- Cold Calling
- B2b Marketing
- Lead Generation
- Account Management
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