Jyotsna Gorawara

Fashion Lead-women\'s Wear @The Souled Store

Mumbai, IN

Overseeing the design process, working closely with the design team to set the seasonal direction and ensure alignment with current fashion trends, consumer demands, and brand identity-Conducting trend research, competitor analysis, and market study to predict upcoming trends in western women’s fashion-Curating seasonal colour palettes, fabric choices, and style concepts to guide the design and development process-Leading the development of complete seasonal collections, including core styles, statement pieces, and capsule collections, ensuring they align with brand positioning and target customer-Supervising the sample review process, ensuring the product is consistent with design vision and market needs-Collaborating with merchandising teams to ensure a balanced and diverse product range that appeals to the brand’s target market while maximizing profitability-Providing clear guidance and feedback to ensure the team meets deadlines, maintains quality standards, and stays aligned with the brand vision-Building and maintaining strong relationships with fabric vendors, suppliers, and manufacturers to source high-quality materials and ensure timely production-Working closely with the sales and marketing teams to develop compelling campaigns that highlight key product launches and seasonal collections-Ensuring the product collection is showcased appropriately through visuals, retail spaces, e-commerce platforms, and advertising-Overseeing the product development process, ensuring all designs meet the required quality standards, both in terms of construction and aesthetic appeal-Ensuring that the product range resonates with the target market by staying in tune with customer needs and preferences-Conducting regular feedback sessions and customer surveys to better understand evolving tastes, adjusting designs and collections accordingly.

Shreemati Nathibai Damodar Thackersey Women's University

Bachelors in design