Jyotika Handoo
Customer Growth| Retention | MarTech | Myntra
- Role
- Customer Growth Manager at Myntra
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
Experience
Customer Growth Manager
Mar 2024 — Present · Bengaluru, IN
Spearheaded customer retention initiatives at Myntra, managing the entire lifecycle for dormant customers—from strategy development and execution to in-depth analysis—resulting in a remarkable reactivation increase in MAC for Dormant customers from 20% to 43%-Identified and segmented cohorts within repeat customers using CRM, social media insights, and digital campaigns (Google/Meta), further enhanced by leveraging growth hack channels like Cred, Paytm, and PhonePe to drive targeted engagement-Pioneered Myntra\'s first offline reactivation pilot, achieving a 53% reactivation rate from 0% by transforming dormant strategies into impactful customer reactivation initiatives-Launched streak campaigns for entrenched cohort of customers, increasing SPU by 31% and organic visit rates by 15%. Recognitions-Won the “Make it Happen” award for driving a 3M LTV of ~₹7,500 through end-to-end offline reactivation of dormant customers-Received a Spot award by senior stakeholders
Skills
- Six Sigma
- Chemistry
- Management
- Process Engineering
- Teamwork
- Business Strategy
- Engineering
- Polymers
- Leadership
- Microsoft Word
- Microsoft Office
- Research
- Process Simulation
- R&D
- Petrochemical
- Powerpoint
- Microsoft Excel
- Manufacturing
- Process Optimization
- Public Speaking
- Chemical Engineering
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