Jyoti Gupta
Marketing & Media Measurement Specialist | Market Mix Modeling (MMM) | Customer Analytics | Driving Data-Driven Business Impact
- Role
- Associate Director - Analytics at WPP Media
- Location
- Gurugram, HR, IN
- LinkedIn followers
- 500 followers
About Jyoti Gupta
With ~9 years of experience in marketing analytics, I specialize in performance measurement, media mix modeling and customer analytics. My work focuses on quantifying marketing impact, optimizing media investments, and shaping data-driven business strategies to drive measurable value. At WPP Media, I serve as Associate Director of Analytics within the Global Analytics team, collaborating with global stakeholders to deliver advanced marketing measurement solutions for a leading beverage brand. By leveraging expertise in marketing measurement and ROI estimation, I aim to enable strategic decision-making and impactful media optimization strategies.
Experience
Associate Director - Analytics
Jan 2026 — Present · Gurugram, IN
Marketing Measurement specialist within the Global Analytics function, partnering with global stakeholders to drive ROI optimization and strategic decision-making for a leading beverages brand.
Education
Ajanta Public School
Non-Medical
2004 — 2012
Department of Operational Research, university of delhi
Master's degree, Applied Operational Research
2015 — 2017
ANDC, Delhi University
Bachelor's degree, Mathematics
2012 — 2015
Skills
- Inventory Management
- Teamwork
- Microsoft Powerpoint
- Queueing Theory
- C++
- Statistics
- Mathematics
- Data Analysis
- Microsoft Word
- Microsoft Excel
- R
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