Jyoti Chouhan
Branding & Packaging Designer | Visual Identity & Brand Systems | M.Des UX
- Role
- Graphic Designer at Studio Foliate
- Location
- Jaipur, RJ, IN
- LinkedIn followers
- 500 followers
About Jyoti Chouhan
I am a Branding and Packaging Designer passionate about building meaningful visual identities that connect brands with people.I specialize in creating brand identities, packaging systems, and visual communication that help businesses establish a strong and memorable presence in the market.My work focuses on combining creativity with strategic thinking. Along with design execution, I am deeply interested in understanding how consumers perceive brands and how design decisions influence trust, clarity, and brand recall.Through my M.Des in User Experience (UX), I am expanding my understanding of user psychology, information hierarchy, and design thinking. These learnings help me approach branding and packaging not just from an aesthetic perspective but also from a user-centered perspective.I enjoy working on projects that involve brand storytelling, packaging experiences, and thoughtful visual systems that communicate a brand\'s values effectively.Core Areas of Interest:Brand Identity DesignPackaging DesignVisual CommunicationBrand StrategyConsumer Perception & Design Psychology
Experience
Graphic Designer
Sep 2024 — Present · Delhi, IN
Responsibilities:• Designing brand identities including logos, visual systems, and packaging designs• Developing packaging concepts that align with brand positioning and product communication• Conducting competitor and market research to support branding decisions• Creating marketing and social media design assets for brand communication• Collaborating with clients to translate business ideas into strong visual identities• Applying principles of visual hierarchy and user perception to improve clarity and brand recallImpact:Worked on branding and packaging projects for startups and growing businesses, helping brands establish stronger visual identities and improve product presentation.
Education
University of Rajasthan
Bachelors, Statistics
Dice Academy
Diploma of Education, graphic designing
Vivekananda Global University
M.Des., UI/UX Design
Indian Institute of Technology, Guwahati
Diploma of Education, ui/ux designing
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