Jyoti Bhatia

Experience

1. Search Engine Optimization Executive

   Zoc Learnings

   Mar 2025 — Present · IN

   Results-driven SEO professional with proven expertise in data-led strategies to boost organic traffic, improve visibility, and support business growth. Performance TrackingImplemented GA4 custom events for high-intent actions and optimized attribution using Google Analytics & Search Console. Link Building & AuthorityExecuted backlink audits, outreach via Medium/Quora, paid link campaigns, and implemented Google Disavow for toxic link cleanup. WordPress SEO & Technical OptimizationConfigured Yoast SEO, refined URL structures, managed indexation, and improved on-page hierarchy for better crawlability and relevance.🧠 AI & Search ComplianceAdded llm.txt to control AI bot access and enhance content governance in alignment with evolving LLM standards. Structured Data & Local SEOImplemented Local Business & FAQ Schema, Open Graph tags, and Twitter Cards to enhance SERP presence and social previews.🧹 Site HealthManaged sitemaps, robots.txt, 301 redirects, resolved crawl errors, and fixed canonical issues to maintain a healthy index. Keyword & Competitor AnalysisLed research and clustering to guide content strategy, improve topical authority, and identify growth gaps.

Education

• LPU,Phagwara

  MBA, Finance, International Business

• HMV College, Jalandhar

  BCOM(Hons), Commerce

• St Joseph Convent School, Jalandhar

  X, General

Skills

• Content Writing
• Basic Knowledge About Wordpress
• Implementing Off-Page Optimization Techniques
• Guest Blogging
• SEO
• Smo
• Blogging
• Web Analytics
• Web Content
• Article Marketing
• Content Marketing
• Social Media Marketing