Jyothi J.
Data, Audiences & Insights
- Role
- VP - Strategy & Effectiveness at dentsu
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Jyothi J.
I love to dig into consumer and gain fresh insights from data. It opens the door to new…
Experience
VP - Strategy & Effectiveness
Sep 2022 — Present · IN
Lead strategic planning initiatives to optimize media campaigns, aligning with business objectives and KPIs- Spearhead media effectiveness vertical through Equity-based and Internal Consumer Connect Survey project- Design and implement product roadmap and solutions across media portfolio, leveraging first party and third-party data- Drive successful pitch strategies for high-profile clients, contributing to firm\'s business development efforts- Demonstrate thought leadership through panel discussions and industry reports, enhancing firm\'s market presence.
Education
Vivekanand Education Society Institute Of Management Studies and Research
SEM & Advanced Analytical Techniques
University of Mumbai
Bachelor's degree
Welingkar Institute of Management
Marketing
Great Lakes Institute of Management
Post Graduation Program in Business Analytics & Business Intelligence
Skills
- Social Media Analysis
- Sas
- Spss
- Market Research
- Customer Insight
- Consumer Behaviour
- Predictive Modeling
- Statistical Modeling
- Data Mining
- Quantitative Research
- Marketing Research
- Statistical Data Analysis
- Logistic Regression
- Advertising Research
- Predictive Analytics
- Primary Research
- Analytics
- Data Analysis
- Segmentation
- Statistics
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