Jyot Gandhi

About Jyot Gandhi

Experienced SEO and PPC professional focused on achieving business goals through digital marketing campaigns. With over a decade of expertise, I have consistently enhanced website traffic, elevated search engine rankings, and optimized ROI. Proficient in keyword research, content enhancement, PPC campaign oversight, and performance evaluation. Possessing a blend of analytical prowess and innovative problem-solving abilities.

Experience

1. Digital Marketing Specialist(Seo & Ppc Expert)

   TechHive

   Dec 2016 — Present · Surat, IN

   Conducted in-depth analysis of keywords to uncover pertinent and high-traffic terms for tailored content.• Employed various on-page optimization methods such as meta tags, headings, and internal linking to enhance visibility on search engines.• Devised and executed strategies for building quality backlinks to enhance domain authority and bolster search engine rankings.• Utilized tools like Google Analytics and Search Console to track website performance metrics including keyword rankings, organic traffic, and user engagement.• Conducted routine SEO evaluations to detect technical issues and enact necessary improvements for enhanced website functionality.• Remained abreast of changes in search engine algorithms and industry trends, adjusting strategies accordingly.• Worked collaboratively with content creators and developers to ensure seamless integration of SEO best practices into website design and content development.• Created and managed PPC campaigns across diverse platforms such as Google Ads, Bing Ads, and social media channels.• Conducted comprehensive research on keywords and competitors to optimize campaign effectiveness.• Crafted compelling ad copies and landing pages to maximize click-through rates (CTR) and conversions.• Implemented A/B testing for ad creatives, landing pages, and targeting options to refine campaign performance and reduce cost per acquisition (CPA).• Leveraged advanced targeting features like demographics, interests, and remarketing to target the most relevant audience segments.• Monitored key performance indicators (KPIs) such as impressions, clicks, conversions, and ROI, and adjusted strategies accordingly.

Education

• Shrimad Rajchandra Institute of Management and Computer Application Maliba Campus Gopal Vidyanagar,

  Master of Computer Applications (M.C.A.)

  2008 — 2011

• L.M.P & M.C.Z High School, Bilimora

  H.S.C

  2003 — 2005

• D.E. Italia Sarvajanik High School, Chikhli

  S.S.C

  1997 — 2003

• VS Patel College Of Arts & Science, Bilimora

  Bachelor Of Computer Application(BCA)

  2005 — 2008