Juan Yepes
Marketing | Advertising | Digital Marketing | Brand Experience | Brand Management
- Role
- International Brand Manager at Hormel Foods
- Location
- Miami, FL, US
- LinkedIn followers
- 500 followers
About Juan Yepes
Results-driven marketing professional with 15+ years of experience across LATAM, the Caribbean, and the US. Expertise in strategic brand management, digital marketing, and cross-functional leadership. Proven success in adapting global campaigns for local markets, launching innovative products, and driving growth in diverse industries including beverages, pharmaceuticals, and telecommunications. Skilled at navigating complex markets, fostering creativity, and delivering exceptional results in dynamic environments.
Experience
International Brand Manager
Nov 2025 — Present · Miami, FL, US
Responsible for the Refrigerated and Simple Meals Portfolio for Americas and Asia
Education
Universidad Metropolitana (VE)
Bachelor of Science in Business Administration with a minor in Management., Marketing
2001 — 2005
UCAB - Universidad Católica Andrés Bello
Diplomado Social Media, Social Media
2013 — 2014
Universidad Metropolitana (VE)
Master in Business Administration, Marketing
2007 — 2009
University of Chicago
Corporate Financial Strategy
San Ignacio de Loyola
Bachiller, Mencion Ciencias
1988 — 2001
Skills
- Marketing Strategy
- Trade Marketing
- Marketing Management
- Fmcg
- Brand Management
- Segmentation
- Market Research
- Market Planning
- Market Analysis
- Marketing Research
- Customer Insight
- Product Marketing
- Marketing
- Product Launch
- Competitive Analysis
- Shopper Marketing
- Consumer Products
- Brand Equity
- Product Development
- Business Strategy
- Strategic Planning
- International Marketing
- Cross-Functional Team Leadership
- Strategy
- Business Planning
- Global Marketing
- Strategic Thinking
- Digital Marketing
- Brand Architecture
- Consumer Behaviour
- Brand Development
- Integrated Marketing
- Positioning
- International Business
- Marketing Communications
- Pricing
- Relationship Marketing
- Digital Strategy
- Forecasting
- Analytics
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